World Radio Day is marked on February 13 each year. It was proclaimed by UNESCO Member States in 2011 and later adopted by the United Nations General Assembly in 2012 as an official international day.

The occasion recognizes the vital role radio plays in delivering news, conveying opinions, amplifying voices, and sharing stories that reflect people’s concerns and aspirations.

Despite rapid digital transformations, radio has demonstrated a remarkable ability to endure and adapt, maintaining its position as an accessible medium that remains close to its audience and capable of reaching diverse communities, including those with limited access to modern digital platforms.

This year’s observance comes at a pivotal moment for broadcasting, amid the rise of artificial intelligence technologies that are increasingly present in newsrooms, production processes, data analysis, and content creation. Yet UNESCO and its partners underscore a clear message: artificial intelligence is a supportive tool, not a substitute for the human voice.

When used ethically and responsibly, AI can enhance media institutions’ ability to make informed decisions, foster creativity, and improve the public services radio provides to its communities. However, it cannot build trust on its own. Trust remains grounded in professionalism, transparency, and adherence to the core values that guide media work.

In Jordan, this year’s celebration takes on a collaborative spirit. Radio Al Balad 92.5, in partnership with community radio stations and with UNESCO’s support, has launched a unified open broadcast to celebrate radio’s role in serving local communities. The event carries the slogan, “Artificial Intelligence Is a Tool, Not a Voice,” highlighting the importance of preserving the human dimension in broadcasting despite technological advances.

The joint program will air live on Thursday from 12:30 pm to 1:30 pm on Radio Al Balad’s frequency, with participation from Zarqa Municipality Radio, Aqaba Radio, Al al-Bayt Radio, and Sawt Al-Dhaleel Radio. The shared broadcast reflects a spirit of community collaboration and integrated efforts.

The initiative aligns with the mission of the Community Media Network, a non profit organization registered on March 19, 2007 under number 156, established to develop and manage media and cultural projects in Jordan and across the Arab region. The network operates its community station, Radio Al Balad, alongside its online platform, AmmanNet, continuing to promote a model of community media rooted in participation, transparency, and service to the public good.

On World Radio Day, the message is reaffirmed: no matter how advanced technology becomes, it remains a tool in human hands. The voice that makes a difference, builds trust, and reflects the pulse of the street is the voice of the presenter, the reporter, and the listener when they meet on a single frequency.